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There are many special activities which can be carried out to celebrate the anniversary of a company. Below is a short list of some possibilities.
Advertising
l. Use the fact of your anniversary incidentally but continuously in your advertising. Don’t let the public forget. For example, all advertising might carry a head in bold type reading something like: “CELEBRATING OUR TH YEAR,” and/or a smaller head (or subhead) reading ” (number) Years in (name of city or state) .”
Comment: This is basic, of course. The regular advertising budget can encompass such small features when they are incorporated into the regular advertising. Be sure, however, that advertising over and above normal gets an over and above normal appropriation
2. Do “the story of (company name) ” in a series of
small institutional-type advertisements with brief copy. Consider the “Did you know that ?” type of presentation, incorporating a brief bit of organization history.
Comment: We suggest that you run one per week in all local papers. Three columns by six or seven inches is an attractive size. The space should carry the anniversary emblem and use large, readable type for the scanty sentence or two of copy. Produce enough copy for three months. If you like […]
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